by Lillian Csernica on April 17, 2019
There’s a famous saying: “Build a better mousetrap, and the world will beat a path to your door.” That might have been true once, but today the Internet has brought the marketplace to the consumers. They don’t have to “beat a path” anywhere. It’s up to us as the sellers of our writing to get our work in front of the people who will buy it.
How do we do that? By making the most of every opportunity.
Where are those opportunities? Market listings.
Duotrope — It’s possible to glean some information from this site without paying an annual subscription fee. Me, I have a subscription. Best money I ever spent. I credit this site with improving my acceptance rate.
The Submissions Grinder — This site is free. There is a lot of information available. Do be careful to follow through on the links and make sure you’ve got the latest submission requirements. Many markets, especially anthologies, have limited reading windows on very specific themes.
Remember what I said about building a writing community? That’s another crucial element in finding opportunity. The more writers we know, the more contacts we have in the writing world, the more likelier we are to hear about opportunities.
One day I was at the supermarket. I bumped into Deborah J. Ross, a well-known writer and editor who also lives in my part of the world. We’ve known each other for a while now, mostly meeting up at conventions. Deborah happened to be putting together a new anthology. She said she’d love to see a story from me. Holy cats! I thanked her and got to work right away. That story, The Katana Matrix, will appear in Citadels of Darkover.
What happens if we can’t find an opportunity that matches what we have to offer?
We take it to the next level by finding ways to create our own opportunities.
Tailor stories we’ve already finished to suit the target market.
When I was in college, I took a fiction course and wrote the original version of Masquerade. The result landed about halfway between literary and genre fiction. Later, when I decided to start submitting the story, I rewrote it and cranked up certain aspects so the story fit into the horror genre. It first appeared in Midnight Zoo, then Karl Edward Wagner accepted it for my second appearance in The Year’s Best Horror Stories.
Push our limits by writing on a subject or in a genre where there are many opportunities.
I started out writing fantasy and horror. I switched to romance because it was easier to break into the novel market there and the money was better. The result? Ship of Dreams. That novel did earn out its advance, and it continues to bring in good royalties.
Ask questions, seek advice, beat the bushes in pursuit of potential opportunities.
Where do we start? Join online writing communities. Join the professional association that suits what you prefer to write. Go to the places where you will meet other writers, editors, and publishers. Conventions, seminars, lectures at the local library. Yes, attending the larger events can get expensive. We have to weigh the potential benefits against the cost. One good pitch session can save a lot of time and effort.
Remember: Be polite. Be considerate. Be grateful. Pass on the kindness to other writers who need help. This is how we grow our community, and how we keep ourselves in the minds of people in a position to alert us to opportunities that could make all the difference to our success.